Who cares what was said on The View? Ever.

Is there ever a reason for us to care what was said on The View today? These ladies are not exactly intellectual heavyweights (though some of them might just be heavyweights). Their paralogical arguments for/against various causes are hardly worth repeating. Yet I continually see video coverage of what happened on that show when I check major news sites. Meanwhile, great thinkers who opine on the issues of the day are often neglected by the media. What am I missing here?